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WHAT IS
Good Morning CLEARWATER?

We are a morning “drive time” program that airs from 8:00am till 10:00am Monday thru Friday.

HOW CAN I LISTEN TO
Good Morning CLEARWATER?

We are found on WTAN 1340-AM and 106.1-FM in Pinellas County. We are also simulcast on WZHR  1400-AM and 104.3-FM in Zephyrhills as well as WDCF 1350-AM in Dade City.

You can view the program on the web at TanTalk1340.com and GoodMorningClearwater.com. You can also follow on social media via Facebook, Instagram, Twitter and YouTube accounts.

WILL Good Morning CLEARWATER HAVE GUESTS?

The program will interview the businesses, owners and people who make Clearwater & Clearwater Beach so great. With all the amazing hotels, restaurants, bars, retail outlets, chefs and fishing charter captains … Good Morning Clearwater will always have great guests.

WHAT IS THE CONTENT OF Good Morning CLEARWATER?

We will concentrate on Pinellas County and focus on Clearwater & Clearwater Beach. We will have traffic and weather at :15, :30 and :45 after the hour. The program will play a few popular songs, discuss current events, dive into Tampa Bay sports, have trivia contests and plenty of giveaways. The show will be light, funny and upbeat. We want to show people why Clearwater & Clearwater Beach is the best place to visit and/or live in the USA. Clearwater Beach has been voted the #1 Beach in America three out of the past four years by Travel Guide!

HOW WILL Good Morning CLEARWATER BE PROMOTED?

Show promotional ads will run throughout the day on WTAN, WZHR & WDCF … there will be thousands of flyers placed in area businesses … ads will be placed on mobile video trucks that travel Clearwater & Clearwater Beach roadways … a direct mail campaign will target local residents … ads will be placed in various magazines, newspapers and coupon books … there will be a strong online campaign and possible billboards and/or bus stop seats. People will know about Good Morning Clearwater!

Paul Allen

Paul graduated from the University of Toledo with an Associates and Bachelor of Business degrees. He moved to Tampa Bay in 1982. He is an avid golfer and has been president of a weekly bowling league for the past 35 years. Paul Allen has been in the media business in Tampa Bay since 1986. He started on WTAN Radio hosting a sports-talk program and was one of the only local sports-talk hosts for over four years. Paul also hosted a television program on Paragon Cable/BLAB TV. During that time, he interviewed multiple sports personalities ranging from: Michael Jordan to Mike Alstot to Willie Mays to Wayne Gretsky to Sugar Ray Leonard to Evander Holyfield to Arthur Ashe to Randy “Macho Man” Savage!

Paul left WTAN in 1990 when radio station WFNS 910am became the third station in the USA to broadcast sports 24 hours per day. Paul hosted the Saturday & Sunday morning shows from 9am-noon for almost two years. WFNS was ahead of its time and numerous announcers started their sports-casting careers at the station.

After sports, Paul hosted three different variety programs on television stations WTTA-TV38 and WTOG- TV44 including: Full ThrottleVision, NightMoves Television and The Zone. He also hosted a music radio show that featured rock n’ roll & “ska” music for a year. Throughout the years, Paul has published multiple magazines and been a part of the Tampa Bay media for over 33 years.

A few of his business accomplishments include receiving the 2010 Pinellas County Sheriff’s Office Leadership Award … Having his company named as “Business of the Month” and “Business of the Year” by the Upper Tampa Bay Regional Chamber of Commerce … Receiving the prestigious “Golden Spoke Award” from the National Coalition of Motorcyclists … Raising hundreds of thousands of dollars for various charities via toy runs, golf tournaments and events.

TAMI KING

Tami was born in Steubenville, Ohio and after graduating from Ohio State University in 1995 with a Bachelor of Science she moved to Tampa Bay in 1997. Once in the Sunshine State, Tami used her degree and became a Director of Nursing and handled multiple companies marketing needs. The nursing part of her life became so time consuming she decided to do what she most loved and that was the marketing part of things.

In 2006 she began working with the BCC Coupon Book and is still working with the company today. She sells advertising campaigns, creates ad copy, design ads and paginates two different 96+ page coupon books. Tami also co-hosts the BCC Radio Program that is broadcast on the WTAN Network every Thursday afternoon at 3:00pm.

When she isn’t working, Tami loves seeing movies and helping promote multiple music groups and comedians. She is very diversified and will be a great co-host on Good Morning Clearwater!

Good Morning Clearwaters Media Kit

Download the Good Morning Clearwater Media Kit (PDF)

Good Morning CLEARWATER ADVERTISING RATES

All ads are 30 second ads and include script writing, voice overs and music bed.  There are various prices and packages available:

Bronze – $35.00 per spot (Five 30 second spots – one ad per day – Monday thru Friday)

$175.00 / wk


Silver – $30.00 per spot (Ten 30 second spots – two per day – Monday thru Friday)

$300.00 / wk


Gold – $25.00 per spot (Fifteen 30 second spots –three per day – Monday thru Friday). Includes a small banner ad on the GoodMorning Clearwater.com website (with direct link to your social media pages or website). Main sponsor mention at the top of each hour.

$500.00 / wk


Platinum – $20.00 per spot (Twenty 30 second spots – four per day Monday thru Friday). Includes Main sponsor mention at the top of each hour PLUS live weekly call-ins or studio interviews. Name and logo on in-studio signage. One large banner ad on the GoodMorning Clearwater.com website (with direct link to your social media pages or website).

$750.00 / wk

Good Morning Clearwaters Media Kit

Download the Good Morning Clearwater Media Kit (PDF)

SPECIAL SPONSORSHIPS:

“This Weather Forecast is brought to you by” (includes a 30 second ad with each) three times per hour (:15-:30-:45) 6 per day = 30 times per week

$500.00 / wk


“This Traffic Report is brought to you by” (includes a 30 second ad with each) three times per hour

(:15-:30-:45) 6 per day = 30 times per week.

$500.00 / wk


“This Sports Report is brought to you by” (one time each hour = 10 times per week) includes a 30 second ad with each report

$300.00 / wk


“The Tide/Fishing Report is brought to you by” (one time per day = 5 times per week) includes a 30 second ad with each report

$150.00 / wk


“The Medical Minute is brought to you by” (one time per day = 5 times per week) includes a 30 second ad with each report

$150.00 / wk


OTHER SPONSORSHIPS:

Studio Naming Rights (Good Morning Clearwater live from the XXXX Studio) – Your name on all program advertising plus numerous mentions throughout the program plus 30 second ad each hour.

$2,000.00 / month


Weekly movie/television reviews


Calendar of Events (Clearwater area only) … High school events, sand castle contest, off shore power boat races, concerts, sunset events at the Pier, Coachman Park events, Turkey Trot, Aquarium events, Sugar Sand Festival, Capitol Theatre concerts, etc.


Daily Trivia Question (with call in prize)


We also can have your name/logo on banners in the studio that are seen on all live feeds and podcasts as well as on flyers and posters that are distributed in hundreds of locations throughout Tampa Bay.


Possible live remotes – both during our 8am-10am time slot or special evening time slots. Call for quote.

Good Morning Clearwaters Media Kit

Download the Good Morning Clearwater Media Kit (PDF)

WHY ADVERTISE ON RADIO?

Radio can bring you to hundreds of places in an instant … hear that special song that makes you think of a loved one … find out about the concert coming to town … listen to what’s going on in the world … did Tampa Bay win the game last night? … maybe even win a prize … radio delivers the theater of your mind!

Radio is the only true instantaneous mobile media … at home, in your car, at the beach or at work … radio is a great companion that let’s your enjoy life and is always there to keep you informed on worldwide or local events, sports and weather.

Television spends up to 1/3 of its airtime with advertisements … newspapers and magazines average 2/3 advertising and 1/3 content … today’s radio devotes less than 1/5 of its time to ads (based on 10 minutes of ads per hour).

Radio is very cost effective and can target audiences. Stations have various formats and listeners can choose what they want to hear. Good Morning Clearwater will concentrate on Pinellas County and Clearwater Beach!

Good Morning CLEARWATER COVERAGE MAP

WTAN is a radio station located at 1340AM on the radio dial and simulcast on the FM dial at 106.1FM. The station is based in Clearwater, Florida and serves Pinellas County. The station’s first air date was 1948 making it one of the longest running stations in the state. WTAN broadcasts 24 hours per day. WTAN is the flagship of the “Tan Talk Network” and produces numerous programs from their studios including “Good Morning Clearwater”.

WDCF is a radio station located at 1350AM on the radio dial. The station is based out of Dade City, Florida and serves eastern Pasco County and southern Hernando County. The station’s first air date was 1954 and the call sign meaning is Wonderful Dade City Florida. WDCF is on the air 24 hours per day and is part of the “Tan Talk Network”. WDCF carries the nighttime broadcasts of the Tampa Bay Lightning, Tampa Bay Rays and the Orlando Magic as well as “Good Morning Clearwater”.

WZHR is a radio station located at 1400AM on the radio dial and simulcast on the FM dial at 104.3FM. The station is based out of Zephyrhills, Florida and serves eastern Pasco County and northeast Hillsborough County. The station’s first air date was 1989 using call letters WPAS. The station changed to WZHR in 1994 and is on the air 24 hours per day. WZHR is part of the “Tan Talk Network” and carries the nighttime broadcasts of the Tampa Bay Lightning, Tampa Bay Rays and the Orlando Magic as well as “Good Morning Clearwater”.

Good Morning Clearwaters Media Kit

Download the Good Morning Clearwater Media Kit (PDF)

TAMPA BAY STATS

WTAN LISTENER BREAKDOWN:

  • 19% Of WTAN listeners are aged between
  • 16-24 years of age
  • 20% Of WTAN listeners are aged between
  • 25-34 years of age
  • 26% Of WTAN listeners are aged between
  • 35-49 years of age
  • 22% Of WTAN listeners are aged between
  • 50-64 years of age
  • 13% Other Ages

 

  • 25% Of WTAN listeners listen at home
  • 34% Of WTAN listeners listen in automobiles
  • 17% Of WTAN listeners listen at work
  • 24% Of WTAN listeners listen other times

 

  • 60% Of WTAN listeners own one automobile
  • 28% Of WTAN listeners own two automobiles
  • 12% Of WTAN listeners do not own an automobile

 

  • 57% Of WTAN listeners own their home
  • 12% Of WTAN own a second home
  • 31% Of WTAN listeners do not own a home

 

  • 34% Of WTAN listeners attended college
  • 21% Of WTAN listeners have graduate degrees
  • 19% Of WTAN listeners are currently in college
  • 26% of WTAN listeners did not attend college

Tampa Bay metro ranks as the #19 largest market in the USA with a total population of over 2.783-million people. It is also one of the fastest growing areas in America as people are moving to our area in record numbers. Tampa Bay has a great mix of ages with the median age of 40. The age breakdown is as follows:

  • 12-17    191,000
  • 18-24     211,000
  • 25-34     315,000
  • 35-44     492,000
  • 45-54     425,000
  • 55- 64    369,000
  • 65 +       582,000

Tampa Bay is made up of many different people and cultures.

  • 43% Caucasian
  • 27% Hispanic
  • 22% Black
  • 8% Others

91.5% of all people living in Tampa Bay are US Citizens. The median household income for the Tampa Bay area was $54,599 (2018 figures). This is within 8% of the national average. The median property value is $257,600 and home ownership rate is 48.3%.

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ADVERTISE DURING TAMPA BAY LIGHTNING, TAMPA BAY RAYS & ORLANDO MAGIC BROADCASTS!

Radio stations are forced to reduce their wattage when the sun goes down. AM signals travel farther at night, so the FCC requires most AM radio stations to reduce power at night in order to avoid interference with other “local” stations. The ionosphere is divided into several layers. The innermost layer, the “D layer,” absorbs radio frequencies in the AM band, and is heavily influenced by the sun. This results in a phenomenon known as “skywave” in which AM signals can bounce over hundreds of miles at night.

This is the case with the AM stations that carry the Tampa Bay Lightning, Tampa Bay Rays and the Orlando Magic. WZHR and WDCF are official network stations in the Zephyrhills / Dade City area.

Good Morning Clearwater has entered into an agreement with WZHR & WDCF (who carry our program every weekend morning from 8am – 10am) to have the opportunity to sell advertising spots during these games.

If you want to reach the fast-growing population of the Zephyrhills, Dade City, Brooksville, Ridge Manor, Land O’Lakes areas, advertising with the professional NHL hockey- MLB baseball-NBA basketball sporting teams is a great way to accomplish that!

Ad rates are very affordable and can be combined with Good Morning Clearwater ad campaigns. Please contact us for exact prices and possible packages.

Good Morning Clearwaters Media Kit

Download the Good Morning Clearwater Media Kit (PDF)